OPERATES TRUE TO A PURPOSE THAT SERVES SOCIETY, RESPECTS THE DIGNITY OF PEOPLE, AND SO GENERATES A FAIR RETURN FOR RESPONSIBLE INVESTORS
ENABLES AND WELCOMES PUBLIC SCRUTINY OF THE ALIGNMENT BETWEEN ITS STATED PURPOSE AND ITS ACTIONS
SEEKS TO BUILD LASTING RELATIONSHIPS WITH CUSTOMERS AND SUPPLIERS
DEALS HONESTLY WITH CUSTOMERS, PROVIDING GOOD AND SAFE PRODUCTS AND SERVICES
TREATS SUPPLIERS FAIRLY, PAYS PROMPTLY WHAT IT OWES AND EXPECTS ITS SUPPLIERS TO DO THE SAME
OPENLY SHARES ITS KNOWLEDGE TO ENABLE CUSTOMERS AND SUPPLIERS TO MAKE BETTER INFORMED CHOICES
CONSIDERS EACH PERSON AFFECTED BY ITS DECISIONS AS IF HE OR SHE WERE A MEMBER OF THE DECISION-MAKER’S OWN COMMUNITY
SEEKS AND PROVIDES OPPORTUNITIES FOR LESS PRIVILEGED PEOPLE
MAKES A FULL AND FAIR CONTRIBUTION TO SOCIETY BY STRUCTURING ITS BUSINESSES AND OPERATIONS TO PAY PROMPTLY ALL TAXES THAT ARE PROPERLY DUE
TREATS EVERYONE WITH DIGNITY AND PROVIDES FAIR PAY FOR ALL
ENABLES AND WELCOMES CONSTRUCTIVE DIALOGUE ABOUT ITS BEHAVIOUR IN KEEPING TRUE TO ITS PURPOSE
FOSTERS INNOVATION, LEADERSHIP AND PERSONAL ACCOUNTABILITY
PROTECTS AND NURTURES ALL WHO WORK FOR IT TO ENSURE PEOPLE ALSO LEARN, CONTRIBUTE AND THRIVE
HONOURS ITS DUTY TO PROTECT THE NATURAL WORLD AND CONSERVE FINITE RESOURCES
CONTRIBUTES KNOWLEDGE AND EXPERIENCE TO PROMOTE BETTER REGULATION FOR THE BENEFIT OF SOCIETY AS A WHOLE RATHER THAN PROTECTING SELF INTEREST
INVESTS IN DEVELOPING SKILLS, KNOWLEDGE AND UNDERSTANDING IN WIDER SOCIETY TO ENCOURAGE INFORMED CITIZENSHIP